Super Fast, Ethical, friendly, helpful, caring, knowledgable

What we're about

Who are Superfast IT?

About Us


Most small businesses don't have the time or expertise to make the most of the available technology. Superfast provides a complete team of specialists so that you can harness the full power of IT.

Since James Cash founded the company in 2002, Superfast IT has tackled thousands of IT challenges for our clients.

Year on year, we have grown steadily through word-of-mouth and referrals. Technology has changed somewhat over the years, but we have retained our first clients.

Book time with James and learn more about us:

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Customer retention rate 2020


Satisfaction rating


Filtered coffees consumed


IT challenges resolved

Our story

Back in 2002, James consulted for large enterprises, but soon discovered that small and medium sized businesses could benefit from his expertise.

Who are we?

  • A team of 12 technical, commercial and support staff
  • Supporting more than 80 companies and 1,500 people across Birmingham, Black Country and the West Midlands 
HubSpot Video


Backing SMEs in Birmingham and across the West Midlands

Successful small businesses form the backbone of the British economy, creating worthwhile and rewarding employment; this is central to everything we do at Superfast IT.

We get a lot of satisfaction making a big difference to smaller companies, helping SMEs use technology better.

While we strive to develop and grow our own successful small business, we are focused on helping our clients to be more successful and grow through IT.  See our success stories to see how we've helped small businesses in the West Midlands with IT support and services.

Case studies

HubSpot Video


Looking for IT support? Get in touch.

Contact us

Our business


Simplify IT and security for small business owners



Help small businesses use technology better




Act for the greater good of the company, treat colleagues fairly and with respect, contribute to a positive working environment, give help and encouragement, speak with candour, take an interest in colleagues’ life outside of work, share praise and shoulder responsibility.

Customer Service

Be patient, quick to respond, and respectful. Seek win-win relationships. Look for lifetime value over quick-win. Put yourself in the customer’s shoes. Anticipate the customer’s wants and needs. Treat clients fairly and with respect.


Take a structured approach to tasks, make and follow systems, seek standardisation, create coordination and harmonious interaction, prioritise well and focus on what is important.

Attention to detail

Check the quality of your work, have the foresight to spot potential problems, notice when others need help or attention and create and use checklists.

Growth & Learning

Have a desire to learn and be eager for knowledge, ask questions, find out how things work, look for better ways to do things, get to know our family members and get to know our clients’ businesses.

More than just IT

Ethical and People first

What matters to us.


We are ethical, fair and honest. 

We strive to work with SMEs that uphold similar business values. We are Good Business Charter accredited, which means we endorse:

Real living wage
Fairer hours
Employee wellbeing
Employee representation
Diversity & inclusion
Environmental responsibility
Pay fair tax
Commitment to customers
Ethical sourcing
Prompt payment to suppliers

People first

Our people come first. 

Our fast response times and best in class customer service can only be achieved if our team is valued.

Creating a positive working environment where everyone can prosper and grow is important. Ongoing learning and development is important too. We are Investors in People accredited, with team members allocated five days per quarter for personal development.

For work life balance, flexibility and a mix of office and work from home is available.


We take wellbeing seriously.

Putting our peoples wellbeing first

This is why we have a trained mental health first aider and private medical cover that covers counselling.

We see it as our duty to look out for our people. We always find a tech solution... so we also have the wellbeing bot that tells us when to take a screen break. We are also Thrive at Work accredited, demonstrating our commitment to wellbeing. We are also participating in Mind's  Mental Health & Productivity (MHPP) scheme.

Love a techie

The Team

James Cash Founder and Managing Director Superfast IT

James Cash

Founder and Managing Director

My role at Superfast is to work on strategy, culture and building people. Day-to-day I'm focused on working with our team to find new ways to add value for our clients. Thinking about what the business will need to be like in the future, helping the team solve problems passing on my knowledge and helping them to learn and grow.

Mark Poulding - Owner & Technical Director

Mark Poulding

Joint Owner & Director

I’ve worked with Superfast IT for 14 years. My day-to-day role is as the lead technical resource. I will be found designing our client's technical requirements, being a point of contact for projects and infrastructure changes. I'm also a point of escalation for any complex IT issues and assisting James with the strategic direction of the business.

Adam Cash - Service Manager

Adam Cash

Service Manager

I am responsible for the day to day service delivery, ensuring all client's IT problems are dealt with quickly and efficiently to keep their businesses running smoothly. I strive to get the best out of my team, ensuring they are well equipped to provide fantastic customer service and swift, hassle-free resolutions to IT issues.


Give back to the community

We're not just about IT. We think it is important to give back to the local community. 

Charity fundraising by completing the Wolf Run, donating old laptops for disadvantaged children during lockdown to bridge the digital divide, swapping Christmas cards with a donation to the Black Country Food Bank, supporting the Armed Forces Covenant, and attending Help Harry Help Others Annual Ball are just a few ways we have given back.

It feels good to give back. We also work alongside charities to offer IT support at a discounted rate.

Supporting Autism West Midlands at the Wolf run
James Cash Managing Director Superfast IT and Mrs Helen Robinson Head Teacher at Mount Pleasant Primary School
Superfast IT donate to Black Country Food Bank
Kully Uppal, Principal, Bristnall Hall Academy. Toby Nicholls, Technician, Superfast IT - donating laptops
Accreditations and partnerships

Industry Partners

Staying at the forefront of IT can only be done by connecting with world leading organisations, associations and peers. Find out more about our partners.

Our Partners

We are Microsoft Partners



Gain your cyber essentials certification


Armed Forces Covenant members


Good Business Charter Accredited


Mental Health first aider accredited



West Midlands Cyber Resilience Centre

Working alongside storagecraft for data management, cloud, storage and protection of data


WatchGuard VPN is ideal for secure remote working


Partners with Webroot for cybersecurity, threat protection, endpoint security and threat intelligence services to protect small businesses in Birmingham and the wider West Midlands.


Cisco - telephones and communications.  Working with Cisco to provide hardware, software, telecommunications telephones cloud equipment and other high-technology IT services


Investors in People

Foundation Level award - RGB

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